Rahasia Dapur Apple inc.

Barangkali banyak dari kita bertanya – tanya , “value” apa yang dianut oleh Apple Inc. – sebagai salah satu leading company di bidang industri teknologi, yang juga mampu bertahan di tengah tengah krisis finansial global yang terjadi saat ini.

Berikut adalah petikan translate dari “earning conference call” yang dilakukan oleh Tim Cook – Chief Operating Officer – Apple Inc. yang saat ini menggantikan posisi Steve Jobs , karena Om Steve sedang dalam “masa pengobatan” sampai bulan Juni 2009 mendatang.

There is an extraordinary breadth and depth and tenure among the Apple executive team, and these executives lead over 35,000 employees that I would call “all wicked smart”. And that’s in all areas of the company, from engineering to marketing to operations and sales and all the rest.
And the values of our company are extremely well entrenched.

We believe that we’re on the face of the Earth to make great products, and that’s not changing.

We’re constantly focusing on innovating.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.

Dari kutipan diatas ada beberapa kata kunci yang bisa disarikan :
1. great product
2. simple not complex
3. need, own and control primary tech behind the product
4. saying no to thousands of projects so that we can really focus on the few
5. deep collaboration and cross-pollination of our groups
6. focusing on innovating

G r e a t …

Demikian value yang dianut oleh Apple Inc. sampai sejauh ini.
Value ini terbukti sudah berhasil untuk jangka panjang, semoga bisa bermanfaat….

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